Are promotional products still useful?

Everyone has received promotional products.

Does their abundance still allow them to have an impact? And are there any tips on how to use them wisely?

That’s what we’ll see in this article

Contribute to its notoriety

The promotional object says it, it serves to promote. By distributing it, you make your brand known, thus contributing to its notoriety. Through this visibility, you get noticed.

Moreover, 7 people out of 10 are ready to contact a company that offered them a promotional product.

Stand out from the competition

Moreover, by using personalized products, it also allows to differentiate from the competition.

This way, it can generate interest at trade shows.

Memorize to build loyalty

Also, promotional items promote recall to build customer loyalty. If you are in the minds of your customers, they are more likely to come back than if you are not. Of those who have received promotional items, 9 out of 10 remember the brand that gave it to them. Since a promotional product can be used on a daily basis, they even have a better impact on loyalty than advertising.

Spread a message consistent with its branding

In addition, they also help reinforce the branding. Since the object itself communicates a maximum amount of information, it is important to ensure that the right message is spread in order to remain consistent with the branding.

Quality

Of course, we must not skimp on quality. A disappointing product, which will sometimes be thrown away the same day, can even take away the desire to buy or to collaborate.

When we talk about quality, we are not saying that you have to offer a luxury watch, but rather not to offer a key ring whose fastener keeps coming off.

There is no reason to give a disappointing product, as there are many inexpensive options that will please just as much.

Know the needs

Whether you are offering to an active or potential customer, it is important to know them well in order to offer them items that meet their need. By fulfilling a real need, the item will be used, which will ensure recurring and lasting visibility. Moreover, satisfying a need lets the promotional item create an emotional bond: 71% of people say they are happy to receive it. This advice also applies if you want to establish a partnership with a collaborator or if you want to create a sense of belonging among your employees.

Offer ethically

Obviously, you don’t want to make them feel like you’re buying their loyalty by giving too frequently. That’s why you have to choose the right way to offer. You have to give them the opportunity to refuse.

Without imposing promotional items, you can encourage an interest in them by choosing multi-purpose items, made of recycled and recyclable material: you will thus offer promotional items that will not go against the values and needs related to the environmental footprint.

It is therefore important to be ethical in both the production and the way of offering.